Where consumers live has a large effect on their shopping habits and preferences. There are notable differences in average basket sizes, number of trips per household, and overall shopping preferences.

For example, in Canada, Nielsen found that the top indexing categories were Tofu & Meat Alternatives, Makeup Accessories, and Dog Food for Urban, Suburban, and Rural shoppers respectively.

To win at retail execution, savvy brands and retailers should be able to segment by urban, suburban, and rural locations. So we've made that even easier to do in Shelfgram!

Next time you open up the feed filters, you'll notice the three demography options:

1. Urban - includes retail locations where the biggest city within 15km has a population of over 100,000 people or 5% of the country's population.
2. Suburban - includes retail locations where the biggest city within 15km has a population of over 30,000 people but less than 100,000 people.
3. Rural - includes retail locations where the biggest city within 15km has a population of less than 30,000 people.