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Think coupon pads are an effective tool to drive purchase decisions? You’re right. Here’s why they should never return

1 minute read

The last thing that mask-wearing grocery shoppers want to do these days is touch a paper pad that hundreds of others have touched before, with no sanitization in between. That’s simply not worth the $2 in savings.

Plus, when the coupons run out (the good ones always do), an empty pad isn’t driving any purchases and makes shoppers feel like they missed out. One simple fix is to make this a QR code: no need to touch, no need to replace, and the opportunity to capture a shopper's email before getting the coupon.


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During the pandemic, there was a massive resurgence of QR codes with shopper marketing teams quickly integrating them into retail…

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