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There’s an easy way for grocers to get parents to spend more: give their kids free fruit.

1 minute read

Publix, Kroger, Target, Sprouts, and more know that engaging kids in the shopping experience allows mom and dad to stay in the store longer and buy more items. That's why Tesco has now given away more than 100 million pieces of free fruit to kids.

Programs like this are a great way to reduce food waste in-store and get parents to return by showing an understanding of family needs and promoting healthy eating.