The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. It's common to begin a business planning process by looking at regional BDI to learn what's working in well-developed markets and what's missing in under-developed markets.

That's why this week we added the ability to filter the feed by province/state. With this update, you can also combine a few states together to take a look at a region that's bigger than a single state but smaller than the total country.

Filtering by state can be especially useful in regulated categories like beer, CBD, or over the counter drugs where market conditions vary due to state policy differences. So next time your sales numbers are up in one state but down in another, you'll have another tool in your analytics toolbox.